What is Reddit? A quick look at the popular online community

The most important key figures provide you with a compact summary of the topic of «Reddit» and take you straight to the corresponding statistics. You can format the text to your liking and then select Comment. Upgrade your lifestyleDigital Trends helps readers keep tabs on the fast-paced world of tech with all the latest news, fun product reviews, insightful editorials, and one-of-a-kind sneak peeks.

  1. Reddit users are generally not very tolerant of content that they deem to be too promotional or sales-y and will not hesitate to flag it as spam.
  2. It’s a pretty standard form where you fill in the name and description, accessibility for posting/viewing, and whether or not it’s adult content.
  3. You just need an email address, a username that isn’t already in use, and a password.
  4. The default list is predetermined and includes subreddits such as «pics,» «funny,» «videos,» «news» and «gaming.»
  5. If you need a helping hand taking your first steps, here’s our guide for how to use Reddit.

Unlike many other social networks, Reddit can be used with just a username and email address. The strong niche communities and high standards of moderation are other reasons there are millions of consumers worldwide using Reddit every day. If you’re just looking at Reddit for the first time, you may be a bit confused by what you are seeing, so here’s a quick rundown. The homepage (or “front page”) shows you various posts that are currently trending on the site, pulled from a variety of subreddits. You can sort these posts by clicking one of the icons on the ribbon menu located underneath the Create Post text box (if you’re logged in with a Reddit account) or under a smaller header called Popular Posts if you’re not logged in. These icons will sort the posts by Best, Hot, New, Top, or Rising if you’re logged in.

Consumer Research gives you access to deep consumer insights from 100 million online sources and over 1.4 trillion posts. It pretty much just signposts to others that you’re a good user of the site. Back in 2016, the Pew Research Study conducted a survey that found Reddit users were 67% men and 64% between the ages of 18 and 29.

From said Pew Research poll, we can see Reddit’s user base is primarily white non-Hispanic, coming in at 70 percent of Reddit’s users in the United States. Black non-Hispanic users are at 7 percent of Reddit’s base in the US, Hispanic users at 12 percent, and other non-Hispanic at 11 percent total. In the United States, white non-Hispanic adults made up 65 percent of the population, with black non-Hispanic making up 12 percent, Hispanic making up 15 percent, and other non-Hispanic making up 8 percent. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. But it’s an easy and free way to validate or generate ideas, especially if you notice common feedback patterns.

72% of Reddit users in the US access the platform on a mobile device. That’s extremely low compared to Facebook (95.3%), and Twitter (93.2%). A Business Insider Intelligence analysis found that 62% of US Reddit users agree that the platform protects their privacy and data.

Is there any specific Reddit lingo?

While many people consume it, many also hold strong objections to it. Some oppose it on religious grounds; others’ opposition is based on its use of sexist or racist tropes or their concerns about working conditions in the industry. Others still, including many in masturbation abstinence communities, say they worry about the impact of porn on human relationships or psychology. Measuring the online and offline influence of nofap content is difficult.

Mixed in alongside ringing anecdotal endorsements of abstinence, many posters write about loneliness, insecurity and a lack of sexual experience. To better understand Americans’ social media use, Pew Research Center surveyed 5,733 U.S. adults from May 19 to Sept. 5, 2023. Ipsos conducted this National Public Opinion Reference Survey (NPORS) for the Center using address-based sampling and a multimode protocol that included both web and mail. The survey is weighted to be representative of the U.S. adult population by gender, race and ethnicity, education and other categories. Now, you can return to whatever subreddits you want and add them to your custom feeds. Go to that subreddit’s page and look at the information panel in the right sidebar.

What is Reddit Karma?

42% of adult Reddit users in the US regularly get news from Reddit. Other common reasons for using Reddit include following the news and staying up to date with brands and companies. In fact, the number of posts on Reddit has almost doubled in 2020 since 2018 (equaling an additional 150.4 million posts per year). By the end of 2020, Reddit had an estimated 122.5 million installs worldwide across iOS and Android users.

What is Reddit, and Should Your Brand Be Using It?

Research shows that Reddit users are most active in the mornings. When posting on a Monday, try to do so between 6 am and 8 am. As a general rule of thumb, weekends and Mondays are the best time to post on Reddit (X-Cart, 2020). Keeping in mind that most Reddit users are from the US, you’ll also want to post when they’re most likely to be browsing the platform. Reddit users are generally not very tolerant of content that they deem to be too promotional or sales-y and will not hesitate to flag it as spam.

Obviously, this includes the most amount of possibilities, which may account for it being the highest percentage at 35 percent. This is actually quite a bit lower than the percentage of all American adults in this bracket, which sits at 44 percent. The Pew Research poll from 2016 determines that, unlike age and gender, Reddit’s audience actually follows the trends of the US population fairly closely.

Other influencers offer personal coaching or subscription content. There are therapists who feel masturbation abstinence groups are not problematic. There are also rehab centers and retreats offering pornography addiction recovery programs, sometimes for tens of thousands of dollars.

As a topic-first community, you don’t know at first that r/NewTubers is run by a brand. Their community serves as a place for loyal fans to find out about new collections and get quick customer service, either from the company or from other Redditors. Having a high karma score doesn’t give you any special powers, but pros and cons of paas it does serve as a general indication of how helpful you are. It’s a quick “trust temperature” others can use to evaluate you. Instead of using complicated algorithmic tools to rank content, Reddit’s algorithm runs on votes. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD.

A third of U.S. adults (33%) say they use the video-based platform, up 12 percentage points from 2021 (21%). It’s a kind of gamification concept – every user has a karma score. This essentially gauges the quality of a user’s comments and submissions to the site based on the downvoting and upvoting explained earlier. If your comments and submissions get lots of upvotes, your karma goes up.

Or, if you prefer distance, you can follow individual users as you would a subreddit; then, all of their posts and comments appear in your frontpage. Naturally, you’ll want to search out new communities and explore what Reddit has to offer. From the Home dropdown menu, you can navigate your main pages, including your subreddits and any custom feeds (multireddits) you’ve https://g-markets.net/ made. There are also quick links to the big Reddit feeds like «Popular» (top Reddit posts), «All» (all Reddit posts, regardless of subreddit), and «Original Content» (exclusively user-generated posts). If you spend a lot of time online, chances are you’ve heard of Reddit. The site once billed itself as the “front page of the internet,” and that’s not an empty boast.

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